Beyond Meat Stock Surges 20% Despite $38.9M Legal Loss as Options Traders Bet on Rebound
Beyond Meat (BYND) defied a Massachusetts federal jury's $38.9M trademark infringement verdict against it, rallying 20% as call option volume spiked to 200,000 contracts—surpassing its 20-day average. The plant-based meat company's appeal pledge appears to have galvanized speculative traders.
The case stemmed from Sonate Corporation's claim that BYND's 'Great Taste Plant-Based' tagline infringed its registered trademark. While Dunkin' Brands settled earlier, Beyond Meat chose litigation—a gamble now testing investor confidence in its growth narrative.